Overview

Producing a play in the Bay Area with appeal for adults under 30? A partnership with YATI puts your production in YATI’s membership series, and YATI members in your seats. YATI will complement your marketing efforts with additional advertising at no cost to you.

Ticketing

We ask that you make at least 200 tickets for the selected production available for YATI members at $10 per ticket (100 for in-person sales and at least 100 for advance sales). As YATI’s membership grows, we may increase this ask. You may choose to make these tickets available only for particular performances (such as certain nights of the week) or limit them to a certain number per performance.

In-Person Tickets

For in-person sales at the performance, your box office takes down the members’ names and submits them to YATI for reimbursement at the $10 rate. These tickets are free for members, and are currently limited to 100 (though this may increase as YATI’s funding allows).

Advance Tickets

Members will book advance tickets through your box office or website at the $10 rate; we ask that you provide a discount code exclusively for YATI members’ use. Your box office reports the members’ names to YATI. We require members to pay $10 for advance tickets to discourage nonattendance.

Marketing

Marketing to young adults requires different strategies than marketing to traditional theatregoers. YATI is developing and implementing strategies and best practices for marketing theatre to young adults. 

With input from young adults on the staff and advisory council, YATI will market your play directly, expanding the reach of each theater’s marketing efforts with both traditional methods (such as targeted advertising and physical brochures) and more innovative and intensive strategies.

• Community Assessments
  YATI conducts surveys and focus groups with young adults to ensure our marketing feels authentic and appealing.

• Partner Organizations
  YATI builds relationships with schools, universities, clubs, and other organizations serving young adults; potential participants are much more likely to engage when the invitation comes from a familiar source.

• Corporate Partnerships
  YATI partners with companies employing large numbers of young adults, offering memberships and group events as a workplace benefit.

• Social Media
  YATI maintains a robust social media presence, reaching young adults where they are already devoting their attention. When possible, YATI will partner with social media influencers. Let’s talk about crossover social media opportunities such as an Instagram takeover.

• Networking
  Crucially, YATI members don’t just attend plays—they become part of a peer network. With rewards for bringing friends and spreading the word, YATI turns young audiences into ambassadors. This peer-to- peer model ensures that word about your play reaches young people where they live and connect.

Events

YATI will work with your staff to create an affinity night for young adults in conjunction with a performance. This would typically include a pre- or post-show reception and an artist Q&A.

Contact us now.